Navigating financial knowledge can be a formidable task, even for professionals within the industry. In my role as one of the designers on the creative team, I partnered with the WisdomTree Investments team to create a series of animations. This collaborative effort employed infographics and motion graphics strategically to educate users on investment information, with a focus on making the content easily digestible for its target audience.
Integral to my responsibilities was the task of defining the illustration style, ensuring it not only effectively represented the company but also seamlessly aligned with their established brand style guide. I played a key role in designing financial infographics and illustrations, as well as making use of their image library, in helping enhance the accessibility and comprehension of complex information for users, keeping in mind a balance between aesthetic appeal and more clarity in presenting financial concepts.
