The following examples are conceptual designs created to support a campaign aimed at fostering greater diversity and inclusion within Otis Elevator Company. Using the slogan, "Hi, I'm Otis," the idea was to emphasize photo headshots that highlight individuals from diverse backgrounds who collectively make up the workforce.
The feature of each employee was to be part of a diverse series of the many incredible people at Otis that allows for acknowledgement and celebration.
The following designs are concepts created to support a campaign highlighting Otis Elevator Company's long history of modernization services, with an emphasis on their heritage. The idea was to develop marketing materials such as email template, brochure, and an interactive video on their website, which showcases how technology has rapidly evolved in recent decades, establishing Otis as a leading manufacturer and maintainer of escalators, elevators, and moving walkways.
