As a longstanding partner with SIMON Premium Outlets, our company was entrusted with the lead role in the redesign efforts as part of SIMON’s extensive branding initiative. As one of the designers, I was tasked with integrating the newly crafted SIMON branding style that was launched in 2014, to reinstate a seamless fusion of their brand refresh into the Premium Outlets site, ensuring all styles were properly integrated.
Being accountable to integrate the newly adapted branding refresh at the time, my task was to ensure proper placement of correct styles for both desktop and mobile websites. Since Simon Premium Outlets was a global brand, I was also part of a team which lead creating a design system to ensure we can easily update the production graphics in different languages, ranging from Spanish, French, German, Chinese, Korean, and Japanese.
I was also tasked to pioneer initial UI designs for their mobile form layouts for their VIP Club sign up, ensuring that the forms designs kept in mind not only the overall new look, but that it also performed correctly and was easy to use on mobile devices.
